Diego Cerutti Canton CEO/Digital

dceruttic@gmail.com

France

About me

"IF YOU ARE NOT AFRAID OF YOUR DREAMS, IT'S BECAUSE THEY ARE NOT BIG ENOUGH"

Open to a new professional challenge from September 2020, after taking 6 months to accomplish an Extreme personal project: 'Hike the length of New Zealand (3200 km) unsupported, through the mountains, the beaches and the forests'.

The past 6 months in total isolation from the world, fighting against steep mountains, snow, swamps, river crossings, storms and hunger has definitively given me thirst and new personality to managecomplex and demanding situationsin rapidly changing environments


With multiple languages and cross-cultural communication skills, I bring a professional and management savvy approach to business.

I'm a passionate and open minded entrepreneur, experienced in managing start-ups exponential growth and traditional businesses going through crisis periods. My financial approach and cooperation with Investment Funds Venture Capitals and M&A operations has been of upmost importance when leading companies through strategic growth, investment rounds, or exit processes.


What makes me different? On one hand, as an ex Rugby player, I grew up learning that great players win fantastic matches, but great teams win championships. On the other hand, being an adventurer having lived in the jungle, sailed across the oceans and explored more than 60 countries, I have learned through life experience how resilience and an unbreakable positive spirit makes the difference during the hard times.

Work experience

  1. CEO REVAI, Argentina

    05/2020 - present

    Founded in 2020, REVAI s mission is to give people the power to manage their own medical data. It is crucial that every human being can decide with whom to share his medical records, either doctors, family members or even friends!


    What´s more, we strongly believe that patient s healthcare experience has a large room for improvement. That s why we are building a "best in class", web based Electronic Health Record where doctors can easily handle every piece of information of their patients life. Not only we leverage AI, analytics, big data and automation to streamline patients´ experience, we also work very hard to provide a technology platform to help doctors win, retain and delight patients!

  2. CEO Easy4Pro, New York, USA

    06/2017 - 10/2019

    Born in 2016, Easy4Pro is a Transport Management System (cloud based SaaS) thought to connect shippers and carriers all around the world. This digital multi-carrier comparison/booking platform, allows customers to manage efficiently their shipments, and adjust buying habits while using a top-in-class benchmarking tool.


    Easy4Pro's capacity to onboard worldwide leaders of the industry, such as Renault, Dacia, Faurecia, Adient, Thyssenkrupp, Brose, Grupo Antolin, Johnson Controls or CERN has made of it an exponentially growing digital start up (400% average growth per year)


    Easy4Pro operates in more than 50 countries while having 5 offices located in Luxembourg, France, Portugal, Germany and the United States.

  3. CEO e-city concept, Argentine

    03/2017 - 09/2019

    E-City is actually in liquidation after failing to prove that the business could grow exponential after 2,5 years of operations.

    The 3 main causes that made this business unsustainable are:

    -150% devaluation of the Argentinian peso, between 2017 and 2019 (business based on import)

    -80% interest rates making it impossible to get internal financing options

    -Immature market

  4. VC Investor Cavalry Ventures, Berlin

    10/2016 - 10/2019

    Founded in 2016, Cavalry Ventures aims at supporting young companies as well as facilitating their development into global market leaders, by connecting the expertise of successful founders, investors, mentors and finanical support

  5. Co - Managing Director Biologistic, France

    01/2015 - 02/2017

    Exit Process - Business sold to DPD group

    P&L (Turnover, Gross Margin and EBIT) management of the Business Unit. Cash position follow up.

    Budget construction & Strategic development.

    Pro-active cooperation with the Management and EXCOM Team to realise the Global Group Strategy.

    Executive Comittee member

    R&D: Research & Development of innovative technologies/solutions (Electric vehicles - Drones applications to logistics)

    -Mergers & Acquisitions


  6. Assets & Quality Healthcare Manager Biologistic, France

    05/2013 - 12/2014

    Responsible for the European Assets & Vendors, Investments and Quality Management Department. Expertise in cold chain, specialized in Pharmaceutical & Healthcare supply chain.


    1)Assets & Vendors Management

    - Assets administration, Fleet of 160 temperature controlled vehicles, and more than 10M? in Assets allocated to ensure live temperature control and geolocation of each single dispatched shipment.

    - Validate, Negotiate and contract existing and new vendors. Purchasing strategy.


    2)Investments Management

    -Research & Development

    -Prepare and manage Investment programs



    3)Quality Assurance:

    - Implementing and sustaining ISO conform processes (English and French version);

    - GDP Quality Management

    - Regular internal process audits;

    - Coordination of and Follow Up on Customer Audits

    - Research and Implementation of national/international cold chain compliance regulation;

    - Coordinate and manage technical validation processes

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  7. Project Manager - Automotive Industry Redspher, The Netherlands

    04/2012 - 04/2013

    Merge of Flash and Roberts Europe companies, which together, became European leaders of Premium Freight

    Responsibilities on Sales, operations, and management integration.

    Profitability and financial audit of the full Flash group's customers portfolio (130 M? Turnover).

  8. Project Manager - Healthcare Industry Redspher, Luxembourg

    06/2011 - 04/2012

    Implementation of a National transport network (FRANCE) dedicated to deliver Healthcare and Pharmaceutical products in less than 24 hours.

    This network ensures temperature controlled conditions and follow up for the following temperature ranges:

    <-25°C

    +2/°C/+8°C

    +20°C/+24°C


    Analysis and execution of a fair and profitable pricing policy.

Education

  1. 01/2010 - 07/2011 - Master in Logistics - Supply Chain Management Ecole Supérieure de Management

  2. 03/2005 - 03/2011 - Industrial Engineer Universidad Nacional de Cuyo, Argentina

  3. 03/2005 - 07/2010 - Mecanical Engineer Ecole Nationale d Ingénieurs de Metz , France

Language skills

French - Native or bilingual proficiency

English - Native or bilingual proficiency

Spanish - Native or bilingual proficiency

Certificates

Recommendations

FAURECIA PURCHASING DIRECTOR (Jean Baptiste Courcelle):

"Diego is customer focus, always listening to the customer voice. I appreciate his professionalism and project management skill , to make it happen , in a challenging environment. Thank you Diego for your effort during last 3 years working together"


NAOCOM CEO (Laure Reversat):

"C'est un véritable plaisir que d'avoir collaboré avec Diego Cerutti. Son implication, sa perspicacité, ses compétences, son professionnalisme ont permis de faire avancer nos produits, de trouver les solutions les plus pertinentes pour répondre aux mieux aux problématiques de sa société"


EPTAGONE MANAGING DIRECTOR (Clément Alaguillaume):

"Diego I want to thank you so much for your great achievement for the ?Drones for Life? project. As a member of the wining coalition, you helped us to lead this project successfully. I wish you all the best for you bright future. Regards Clement ALAGUILLAUME, CEO SYSVEO Inc."


FLASH SALES DIRECTOR (Gianni Maes):

"I have had the pleasure to work with Diego during his days in the Flash Group. With his positive and dynamic personality, he was always able to ensure that his team was always inspired and highly motivated to achieve its goals. Especially continuous improvement, quality and innovation are topics where Diego has been a driving force"


REDPSHER CHIEF STRATEGIC OFFICER (Jan Schuller):

"I have worked with great pleasure with Diego in his period with Flash. Diego is very continuous improvement focused in an analytic and methodological way whilst being quality driven. He was the driving force behind the representation in the leading program Drones for Live. A program exclusively dedicated to help patients in critical circumstances through innovative technology by facilitating drones equipped with temperature controlled technology"


EASY4PRO BUSINESS DEVELOPPER (Dennis Schmezer):

"During the last year I have had the chance to work with Diego to reshape the European logistics market.

It really was a pleasure to develop Easy4Pro as one of the most innovative TMS.

With his future-oriented vision, his professional attitude, his smart personality and his dynamic mindset he was the driving force to push our software to the next level.

At every moment he was highly motivated to deliver improvements and innovative solutions to satisfy our customer needs.

With his knowledge of supply chain, logistics and digitalization every company would be more than happy to have Diego onboard.

Thanks a lot, and I wish you all the best for the future!"