Fatima A. Bana


Senior Executive with a solid career developed along 15+ years in Marketing and Sales whose last 10 years have been focused on e-Commerce, Digital Strategy (E-Commerce, Web Marketing, Móbile MKT, Web-CRM, Web Content) and Inside Sales in B2C and B2B companies, such as Ambev, Telefonica, Zappos, Netshoes, Intel, Latam and Accenture.
Growth Hacking Executive.

I had an opportunity to defining and implementing the ecommerce and digital strategy alongside raising brand awareness in different industries with successful multi-channell operation. 

I have managed multi-disciplinary teams and coordinated extremely successful digital campaigns are delivered to support the marketing calendar and product launches across the brand.

I am responsible for P & L business and large VPs of Marketing.

Member of the committee and Neuromarketing International Committee of Executive Women in Power.
Cognitive neuroscience, eye tracking, visual perception, attention, memory, "cognitive unconscious" and processes of decision making.


Consumer Acquisition
- Inbound Sales
- Paid Media
- Display
- Social Media & Outreach
- Email
- Partner/Affiliates

On site optimisation
- Customer Journey/CRO
- Abandonment & Behavioural
- Content, SEO & PR Amplification
- A/B & Multi Variate Testing
- Personalisation
- Product Merchandising

Customer Retention and Loyalty
- Re-targeting
- Loyalty & Referral
- eCRM
- In Pack Optimisation
- Reactivation (RFM)

Corporate Strategy
- Top Line Revenue
- Net Profit Maximisation
- Increased Channel ROI
- Customer LTV

- CRA 6-002189
- FGV - EXGV 190418
- ESPM - EXPM 21410343

http://portal.metodista.br/ead/noticias/ead-metodista-participa-de-especial-do-guia-pos-mba-2015 - CAPA GUIA Pos e MBA
https://issuu.com/editorasegmento/docs/guiaposmba2015 - guia da Pos e MBA - CAPA
http://exame.abril.com.br/carreira/trabalhe-menos-e-produza-mais/ - Voce S/A - Alta produtividade dos Executivos 
https://www.youtube.com/watch?v=8yD5Rd5s-8c - Palestra E-commerce Brasil
http://nextecommerce.com.br/author/fatima/ - Autora Enext
http://onegociodovarejo.com.br/author/fatimaabana/ - Colunista - OnegociodoVarejo
https://ecommercenews.com.br/noticias/lancamentos/fatima-bana-e-a-nova-head-e-commerce-da-tam-viagens - Colunista Ecommerce News
https://www.ecommercebrasil.com.br/author/bana-fatimayahoo-com-br/ - Colunista Ecommerce Brasil

Language skills

  • Portuguese- Native or bilingual proficiency

  • English- Full professional proficiency

  • Spanish- Full professional proficiency

  • German- Professional working proficiency

Delivered Projects

  • Implementation of new platform and logistics Sonda Supermarkets (E-commerce) 
  • B.U implementation of new pet center marginal Brand _ PETZ - and creation Ecomm - new platform.
  • B.U Implementation and the new e-commerce Carrefour 
  • Implementation of the Banco original Mobile and Brand (head)
  • Project ITAU Digital (DIGITAU Accenture)
  • Natura (franquias digitais Accenture)
  • Globoplay (mobile Accenture)
  • Sky new Call Center and ATT / Accenture
  • Project restructuring and definition of new business model for Morena Rosa, Contem 1g and other retail brands.
  • And many others


Europe: Accenture Academic and Business Training
Argentina: Netshoes startup operations and Intel operations and Marketing.
Mexico: Netshoes startup operations.
Chile: Responsible for Tam Travel online.
Bolivia - negotiation of business partners for Banco Rendimento.
USA: Zappos
USA: Google Account Leader