Phone number



Silvestre Revueltas 57, Guadalajara, Jalisco, México


Degree Dates
Marketing Segmentation & Digital Marketing, Diploma at ITESO 06/2015 - 08/2015
IT Science at Universidad de Guadalajara 07/2006 - 08/2010

Work experience

07/2013 - present Segmentation Analyst - Demand Management Services - Marketing, Hewlett Packard Enterprise
In charge of targeting the right type of Contact for the specified Campaign by looking at all its information stored in our systems, building the proper profile to target and extracting the information to provide the results to the Vendor so the Campaign can be executed.
  • Perform List Pulls & Segmentation, consulting and supporting to extract targeted Contact information for Marketing Campaign usage (Telemarketing, Email and/or Direct Mail)
  • Analyze the Database and Assist the Campaign Managers to define the Segmentation criteria, variables and parameters for the Campaigns
  • Lead and manage WW List Pulls by collaborating and coordinating with the regional counterparts, Campaigns Managers and Activation Managers; proactively suggesting solutions that best suit the Campaigns' needs
  • Analysis in support of Campaigns (planning/pre-segmentation activities) i.e. List Pull that requires highly complex segmentation processes, such as additional data extraction and import from lego or other data sources to make recommendations and/or support Campaigns decisions
  • Drive and manage escalations with Marketing Automation Team
  • Provide training and guidance to new team members
  • Project Manager of the Test Team for the Separation Management Office (SMO) during the HPE/HPI split
02/2012 - 07/2013 Config & Quote Specialist - Design to Offer - Sales Operations, Hewlett Packard
In charge of creating Deals for Global Accounts while validating the server configurations the ISRs intended, using different tools to accomplish it; create DEMOs and EOL reporting. Also being part of the Triage team.
  • Deals Creation (Global, Regional, Inbound, Outbound) - After configuring the Server, I uploaded them into Deal Creation tool and submitting the configuration into the system using Eclipse
  • Validating Server configurations in Watson & Ezconfig - In order to verify the server configuration, I had to validate it using Watson or EZ Config
  • Create Quotes, CCA, Encore - Create more specialized Quotes
  • Deals Maintenance - After a time, every deal has to be renewed in order to comply with the currect PLs
  • Server Configurations, Demo Creation, Triage
08/2010 - 02/2012 Business Planning - Supply Chain, Hewlett Packard
In charge of running analysis of OrderToShip, Aging, Type of Shipments, Number of Touches, Backlog, TAT, Forecast; mainting backlog up to date and capacity and PO tracking.
  • Planning Support - Having all order and In Stock items and Forecast, I supported planning the amount of units needed for each month and helped request move them to the best Warehouse for a faster delivery to the clients
  • Analytics and Reports


Developed new analysis/report for "Order to Shipment" units, aging, partial and non partial shipments, backlog and lateness reason - Increasing the efficiency and speed in which business decisions for Supply Chain were made.
Improved backlog maintenance and "In Production" units report - From one day to two hours, allowing a better planning in managing In stock units and new requests.
Setter of new Config & Quote expectations due to high quality, speed and volume.
WW Segmentation Coordinator - When the business started needing WW Campaigns, I stepped up to help coordinate with the regional teams in order to create a standardized process for Segmentation.
Project Manager of the Test Team for the Separation Management Office (SMO) during the HPE/HPI split.
Member of the Core Team of a new Data ware house solution adoption, designed for a faster Segmentation, providing training to my teammates and new members.

Technical Skills

Programming languages learned during my studies: PHP, Javascript, C, C++, Java
Querying languages learned during my studies: PosgresQL, SQL
Software used: SAS, Excel, Infopath, Project, Visio, Deal, EZConfig, Encore, Vista, WFS, Eclipse, SQL Server 2008

Language skills